Convert Browsers To Buyers
Security concerns, freight costs and unstable websites have been traditionally held responsible for causing friction in online interactions. There is only so much that online businesses can do to overcome these challenges.
But, at the same time, there are many other sources of friction caused largely by human and technology factors like demonstrating over-zealousness in collecting visitor information, tardy response to requests for information and quotes from prospective customers and lack of empathy to see things from the customer's perspective. Manifesting themselves in one or the other form of website abandonment, they not only tarnish brand images but adversely impact lead-to-deal conversion rates. According to analyst reports and anecdotal evidence, online visitors in B2C interactions give up their shopping carts in as many as seven out of ten cases. In B2B, the figures are starker: almost 90% of prospective customers reportedly click away from B2B websites when presented with lengthy registration forms to download brochures and to otherwise respond to calls for action.
The good news is that a combination of technologies and next generation practices are now available to monitor, measure and eliminate friction in online interactions. By harnessing our following frictionless online interaction solutions, B2C online businesses and and B2B websites can dramatically reduce website abandonment and significantly boost conversion rates from leads to deals.
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Solutions for B2C Online Businesses |
Solutions for B2B Websites |
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Automated enrolment Slider-based forms Single-screen checkout Persistent shopping carts Real-time offers Short-term SALEs to avoid fear of regret Shopping cart abandonment prevention, tracking and re-marketing - TeaLeaf, SeeWhy, Criteo
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EMAIL360 email uploader widget for quickly collecting email addresses of website visitors in a highly frictionless manner
VCF360 visiting card file uploader
widget for 2-click capture of rich contact information of website visitors
MICROSITE360 landing pages and microsites with dedicated call-for-action (e.g. download whitepaper, register for webinar) for channelizing leads generated through outbound campaigns, online search listings and banner advertisements. Eloqua and ViewerTrack to track digital body language of website visitors Event-based action Abandonment tracking and re-marketing |
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Customer experience enhancements to improve adoption e.g. trial version documentation |
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By delivering a frictionless experience, GTM360 helps businesses boost conversion rates and grow revenues from their web platforms.
SUCCESS STORIES
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