Get Found By Your Buyers

 

Inbound marketing creates a ‘pull’ effect to ATTRACT suspects / prospects and delivers a superior customer experience to CONVERT them to customers. This is in contrast to outbound marketing which uses telephone, email and other mechanisms to 'push' out messages to the target market.

Inbound marketing generates the pull effect by using search engine optimization, search engine marketing, blogs, RSS, social media and other inbound marketing tools enabled via Web 2.0 technologies. It delivers superior customer experience through landing pages, microsites, auto-enrolment and other forms of frictionless online interaction solutions.

In the ATTRACT phase, we provide the following solutions to create a prominent and powerful web presence for your company, products and services:

Web presence comparison Website content, blogs, case studies, RSS Banner advertising (e.g. Yahoo!) Search engine marketing (e.g. Google AdWords) Social media content and advertising (e.g. Twitter, LinkedIN) Video content and advertising (e.g. YouTube)

For the CONVERT phase, we offer frictionless online interaction solutions such as

MICROSITE360 campaign landing page EMAIL360 and VCF360 uploader widgets HEATMAP360 realtime web sentiment tracker Slider forms Event-triggered action Abandonment tracking and re-marketing

For a long time, inbound marketing was considered suitable only for B2C and web companies. However, in recent times, it is being increasingly adopted by “conventional” B2B high-tech product and services vendors who are noticing a morphing of their traditional sales funnel into a “new customer journey”. Click here to know more.

SUCCESS STORIES

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