GTM360 Blog

Official Blog of GTM360 Marketing Solutions

In continuation of my previous post entitled A Few UX Hacks, here are a few more UX hacks. #4. MERCURY READER Problem: While they’re not cluttered, some webpages display their content across the entire width of the screen. Reading these webpages can strain the eyes. Solution: Mercury Reader again! Apart from stripping off distracting elements off a webpage, the aforementioned Chrome Extension renders the core content in a narrow window. This eliminates eye strain. To check it out, take Nick […]

Posted by Ketharaman Swaminathan On Feb - 16 - 2018 Add Comments READ FULL POST

As we saw in Feature Or Bug – Facebook & Tideplus, #FeatureOrBug refers to a feature that masquerades as a bug. To recap: As brands increasingly adopt personalization in their communications, what you see is not what I see. Then there are other types of differences like: What you see on desktop is not what you see on mobile What you see yesterday is not what you see today Inconsistencies in what you see wherever and whenever. At first blush, it might seem […]

Posted by Ketharaman Swaminathan On Feb - 9 - 2018 1 Comment READ FULL POST

I covered two Blockchain flight delay insurance products in AXA Fizzy – The New Kid On The Blockchain and Atlas Etherisc – Another New Kid On The Blockchain. In this post, I’ll address the “Why Blockchain?” question. Here’s a quick recap of the background to this question from the first post: …the techie in me started wondering what stopped someone from developing a similar flight delay insurance product on a traditional centralized database architecture… Is there any intrinsic shortcoming with a centralized […]

Posted by Ketharaman Swaminathan On Feb - 2 - 2018 1 Comment READ FULL POST

In Feature Or Bug – Facebook & Tideplus, we saw two cases of #FeatureOrBug, one of which was favorable to the consumer, and the other, neutral. I’ve subsequently come across many more favorable / neutral cases of #FeatureOrBug. I thought I’ll cover them before fulfilling the promise I made at the end of the last post to write about an unfavorable #FeatureOrBug. Here goes the second installment of my #FeatureOrBug list (For the sake of continuity, I’m appending it to the list given in my […]

Posted by Ketharaman Swaminathan On Jan - 26 - 2018 1 Comment READ FULL POST

At the end of my blog post entitled AXA Fizzy – The New Kid On The Blockchain, I’d promised to answer the “Why Blockchain?” question in a follow-on post. I’m not fulfilling that promise yet. Frequent readers of this blog would be aware that it’s light on research and heavy on personal experience and anecdotal evidence. For reasons highlighted in my previous post, I couldn’t – and still can’t – buy an AXA Fizzy insurance policy. Nor could I find anyone […]

Posted by Ketharaman Swaminathan On Jan - 19 - 2018 Add Comments READ FULL POST

I recently read the following question on Quora: Is there any app that helps to store all your loyalty cards digitally? I am looking for an app which is India based or atleast caters to the Indian market. Someone once said that, on Quora, you answer the question that’s asked, the question that’s not asked, and the question that should be asked. When I read this question, my first reaction was to wax eloquent about an Indian app that stores […]

Posted by Ketharaman Swaminathan On Jan - 12 - 2018 Add Comments READ FULL POST

I’ve been asked many times to write about my Blockchain experience. That is not strictly true. I’ve been asked only twice, most recently by a man in Mumbai, Maharashtra. How can I write about the Blockchain experience, I asked myself on the Deccan Queen returning to Pune, when most of the founders of the Blockchain companies are too busy writing white papers and running ICOs to develop their dApps and the few of them that have launched their dApps are […]

Posted by Ketharaman Swaminathan On Jan - 5 - 2018 1 Comment READ FULL POST

Season’s Greetings and Best Wishes for a Joyous New Year 2018. Welcome back to GTM360 Blog! We’re happy to inform readers that 2017 was a blockbuster year, with traffic increasing by 70% and engagement via comments and one-on-one feedback touching an all- time high. Here’s the list of Top 10 Most Popular Posts on GTM360 Blog in 2017: #10. Quantifying The Risk Of Online Payment Failure #9. Why Branch And Digital Channels Will Coexist Forever #8. How To Fight Card Payment Surcharge And […]

Posted by Ketharaman Swaminathan On Jan - 1 - 2018 Add Comments READ FULL POST

Uber has been making targeted offers for a long time. As I highlighted in my post titled Mastering Targeted Offers – The Uber Way, some people get an offer, others don’t. As a result, two cohorts of riders can see two different prices for the same ride. In the early days, the price difference was attributed to a bug. But, as customers learned that Uber makes targeted offers at the level of individual riders, they began to recognize the disparity for the […]

Posted by Ketharaman Swaminathan On Dec - 22 - 2017 7 Comments READ FULL POST

The world’s leading mobile wallets use QR codes. This includes Alipay and WeChat Pay in China, PayTM and PayZapp in India and Starbucks App in the United States. QR code has been popular in China for the last 4-5 years. In India, the nineties-era technology has become very visible in the last one year, driven by its use in leading digital payment products that got a huge stimulus on the back of the demonetization of high value currency notes a little […]

Posted by Ketharaman Swaminathan On Dec - 15 - 2017 1 Comment READ FULL POST
  • Facebook
  • Linkedin
  • RSS
  • Twitter
  • Youtube
  • See our Pinboard
Enter the video embed code here. Remember to change the size to 300 x 250 in the embed code.

Sponsors

  • GTM360 - Marketing for Midsize IT Companies
  • EMAIL360 Website Lead Generation Widget
  • SAP Mailing List
  • QR360 - Beyond Quick Response Codes


Switch to our mobile site

Enter your email to sign up for GTM360 Blog: