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Greetings from GTM360.
Here’s the latest issue
of GTM360 NEWS, our monthly
roundup of new offerings, success stories and blog posts.
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Cross Selling
Is Hard
I recently
came across a social media post predicting that WhatsApp will be
India’s largest payments app because it already has 450 million users.
I pointed out that WhatsApp has precisely zero customers for payments. Read more>>>
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Why Does Cross
Selling Fail So Often?
We’d seen
several cross-selling flops in my last post. In each case, a company that
is successful in one product category attempts to cross-sell a new
product to its existing customers without much success. In this post,
I’ll advance some reasons for the failure of cross-selling. Read more>>>
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Ten Ways To
Protect Yourselves From Fraud
There are a
lot of frauds and, then, there are a lot of fraud-like situations where
there’s no fraud in the strictest legal sense of the term but consumers
feel defrauded. There are many sensible ways to protect yourselves from
fraud and, then, there are many silly ways, too, for doing so. Read more>>>
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We hope you’ve enjoyed
this newsletter and welcome your feedback.
Best regards.
Team GTM360
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