Guiding Principle
Our guiding principle is “We talk, and we also listen”.
According to the old adage, “Don’t fix it if it ain’t broken”. But, what if you don’t know that it is broken? We consider it our responsibility is to alert you to un-articulated problems and pain-points. We also have insights into what works and what doesn’t and we’re eager to share our insights with you. Lastly, we’d like to expose your company to best and next practices in sales and marketing. To do all this, we need to talk.
But, we’re also aware of the hazards of adopting a canned approach and spouting “one size fits all” strategies. While we’ll leverage our IP-Framework based methodologies in order to achieve repeatability and scalability, we won’t force-fit your company’s specific circumstances into our frameworks. Before we propose any grandiose plans in isolation, we’ll try and learn as much as possible about your company’s specific problems and the specific strategies adopted by your executives to resolve them. Finally, we’d like to hear your take on what worked and what didn’t. Therefore, we’ll also listen.
This unique methodology will help us in our endeavor to develop and deliver a tailor-made go-to-market strategy that works for your company.
Leadership
Ketharaman Swaminathan
Founder CEO
As Founder and CEO, Ketharaman Swaminathan provides overall direction and leadership toward setting and achievement of GTM360’s goals and objectives.
S. Ketharaman is a B2B CMO and go-to-market leader. After several CMO and business leadership roles in midsized and large IT companies, Ketharaman leads GTM360’s engagements with Founders, investors and CMOs on marketing, product, business, and GTM strategies. His approach is shaped and steered by his diverse experience as a sales and marketing leader, revenue driver, speaker, and writer on all things marketing, technology, and business.
S. Ketharaman has a unique combination of Information Technology products and services experience resulting from his professional career spanning over two decades at leading technology companies like Fujitsu, Oracle, Ramco and Wipro. After starting his career in sales in India, Ketharaman has subsequently held a variety of positions in marketing, delivery and general management positions in the UK, Germany and the Middle East.
S. Ketharaman graduated from IIT Bombay with a Bachelor’s degree in Technology. He subsequently earned a Masters in Marketing Management degree from Jamnalal Bajaj Bombay.
In his most recent role as head of global business development for Oracle Financial Services Software Limited (formerly i-flex solutions), S. Ketharaman set up the go to market function for the banking and payments verticals of the company’s services business. Undeterred by the financial market slowdown prevalent during this period, he succeeded in growing the sales pipeline by creating sharply-defined offerings and campaigning them aggressively into newer markets. Prior to this role, Ketharaman was based in London and was responsible for the company’s payments business with a Top 5 UK bank. Using a strong customer-oriented approach combined with go to market inputs, he could make significant contributions to winning new business and forging lasting partnerships with other product, services and systems integration companies. Before this, when Ketharaman joined i-flex, the future of the company’s retail payments line of business was threatened by turbulence in its flagship engagement. By inculcating a spirit of going after new business and backing it up with marketing inputs, presales support and delivery excellence, he was not only able to get the LOB back on its feet but succeeded in bringing about positive revenue growth.
Before joining i-flex, S. Ketharaman created innovative go-to-market models for the SAP and PeopleSoft practices of Zensar / Fujitsu which resulted in the acquisition of a number of new FORTUNE 500 customers in record time.
During his prior assignments in Ramco Systems, MHD / NCR and Wipro Infotech, S. Ketharaman regularly earned plaudits for exceeding revenue targets from large accounts, innovatively packaging new versions of ERP and other products, organizing world-class events, getting positive press coverage, and for many other achievements in sales and marketing.
Through his career, S. Ketharaman has developed frameworks related to differentiators, price forecasting, usage-based pricing, and other go to market elements. He has also authored many articles on business development, Web 2.0, software usability, ROI of ERP and ERP customization, and has served as media spokesperson for many years. He also runs a blog called TalkOfManyThings.com where he writes on a variety of topics including sales and marketing, technology, globalization, business culture, and gadgets and gizmos.
Sumathi Ramdas
Director and Advisor
After 13 years of being a fulltime homemaker, Sumathi Ramdas re-entered the professional world as director and advisor for GTM360’s finance and corporate affairs.
In her earlier professional career spanning seven years, Sumathi served in finance and accounting functions of medium and large manufacturing companies.
Sumathi is a Chartered Accountant.
Copyright 2023 GTM360 Marketing Solutions Private Limited. All rights reserved.