Develop The Right Collateral For Each Stage Of The Funnel

GTM360 recognizes that high-tech marketers face significantly different challenges at different stages of the sales funnel.

They are aware that after receiving an RFP from the prospective customer, they have to respond back with a proposal. At the same time, they realize that a proposal is of no use when the RFP is still not in hand. For that, they need feature lists and capability documents. Likewise, while a feature list or capability document can be used to progress a qualified lead to the RFP stage, they will prove ineffective in generating the qualified lead in the first place. To do that, high-tech companies need flyers, datasheets, offering detail notes, landing pages, microsites and other content that give expression to their go to market themes and marketable offerings.

GTM360 develops the right type of content to help high-tech companies win at each stage.

Activities in the CONTENT phase include

• Prepare new marketing collateral

• Design canned demos

• Prepare specs for PoCs

• Compare web presence

• Prepare keyword set, landing pages and microsites

• Provide specs for superior features and frictionless online interactions

Once the content is ready, we proceed to the CAMPAIGN phase